Since 2007, the World Food Program and the Berkman Center for Internet and Society at Harvard University have run a website that allows people to donate free rice to hungry people worldwide by doing nothing more than clicking their mouse. The site is basically a vocabulary game and the longer you play, the more rice is donated. Heck, you don’t even have to get the answers right on any of the questions!
The way this works is via ad revenue. You’ll notice that each time you answer a question or load a new one, the page refreshes. Each time this happens, a “page view” is counted and advertisers pay pennies for each view.
If you pledge to put a note in your kid’s lunchbox this week, Lunchables will donate a free meal, up to 100k, via Feeding America. They’re only about halfway there so far and what kid doesn’t love a little note in his/her lunchbox? I used to love getting them from my Mom, except whenever she’d send a singing telegram. Those were a little too over-the-top. Nothing says “please beat me up” to the school bullies quite like a mom screaming, “I love you, Ryan!” in the middle of the cafeteria.
A bonus treat is that you’ll get a free $1 Lunchables coupon after making the pledge.
Kraft has already reached 850k of their 1 million Macaroni & Cheese donations via Feeding America, which is an eerily similar situation as the Welch’s donation below. It’s a little too similar, if you ask me. I’m a bit freaked out. Is this a global conspiracy of some kind? Are aliens synchronizing our collective donation efforts? Is it a mere coincidence? Who knows!